Leadership: the Coming Decade: the Millennial Dawning
The major difference between rats and people is that rats learn from experience.
— B. F. Skinner
As societies and businesses reopen, open, start-up or pop-up, every customer, founder, preacher, person and CEO will be making value decisions. Each will be weighing cost-benefit, current versus future value analysis. While each sub-group of the whole market is a part of the value decision making curve, no one group will decide against the mutually positive impact of great decision-making from leaders.
For the next decade, all businesses are going to have to become more aware of the impact of the product or service has on the environment, residual or direct effect on society as a part or whole. These leaders are going to have to align their bottomline with intentional support of society’s well-being. Society’s benefit will be measured in environmental sustainability, societal influence and, the efficiency of employee benefits packages. That means corporate franchisees will have to have compost, recycling, and provide waste disposal guidancelines for every franchise. Oftentimes, business operators overlook the locally and geographically impact of product waste management.
In terms of service companies, how you distribute your service to consumers and society will be considered as parameters for creating and retaining value in decision-making. For example, financial service and product will not be accepted by the user if said business or operation is not fiduciary in nature. Products must be built, programmed, and designed to teach and coach customers as if it were the businesses finances being management. Plainly said, financial companies will be rejected if their nature is predatory or ill-intended or causes indirect damages.
Similar to the financial services example, a company that materializes in the virtual realms, has a responsibility to users, consumers, and operators in the real world. The responsibilities include negative impacts on key societal sustainability concerns i.e, wages, energy usage, and sustainability. Environmental degradation by way eco-hazards, or creating cognitive social dissonance effects are among non-value driving factors. Most budding businesses will encourage prosperity for all involved in making said company success by retaining value over the decades.
Consumers have experienced beyond record volatility in product, price, value and social impact throughout history. Leadership is more than a top-business school education and able to grow record revenues. That is a quarter of a job well done. Few leaders can marry product, price, growth, and value across the spectrum. Leaders who can will go down in history as way makers.
